Change is good, and Buz Sawyer has the management record to prove
Buz is a change agent with a
passion and track record for helping creative people and businesses in culture-rich
environments prosper and grow.
In 1990 he joined what was then
a small Wieden+Kennedy in Portland to run the global Nike account where he
managed the first ever-global launch for a Nike product. Two years later Buz spearheaded the launch of
Wieden+Kennedy’s first international office in Amsterdam, creating the blueprint
for Wieden’s overall growth strategy outside of the US. After six years the office was staffed with
120 people with 15 nationalities and was working with Nike, Coca-Cola and Microsoft,
etc. in Europe, both regionally and locally.
Buz returned to the US in
1998 to expand Lowe Lintas San Francisco from a 20-person service office into a
100-person full service agency. In doing
so he immersed himself in the world of tech
with Sun Microsystems as a client, as well as living the joys of the dot
com bubble, and the bust.
In 2001 he rejoined
Wieden+Kennedy as Managing Director of their 60 person New York office, driving
the small, traditional agency into a thriving, diversified communications
business embracing all digital platforms with a staff of 180 people, with ESPN,
Delta Airlines, Nike, The ABC Television Networks as clients.
Buz left Wieden after a total
of 17 years to become the CEO of Cheil Americas in 2010 to help them reboot
their business in the region. In the last
four years, Buz has transformed the culture and operations of Cheil’s network agencies
in Canada, Mexico, and Brazil by hiring local industry-leading talent to
produce top quality, culturally relevant work for global and local clients in
each market, including Samsung. In the
US, Buz reinvented Cheil’s presence by strengthening the leadership of digital
agency The Barbarian Group to spur its growth, and managing the acquisition of leading
independent ad agency, McKinney, to become a creative centerpiece for the
Since 2011 Buz has also served
as the Board Chairman (non-exec) of Hyper Island, the Stockholm-based education
company. Buz, who is currently consulting with Hyper Island in New York, is particularly
keen in helping guide their US expansion to meet demand from top ad agency
executives and brand marketers seeking to create a culture of creativity and
change that will enable their companies to embrace tomorrow’s transformative
Overall, Buz has built a 35+
year career of growing creatively-focused businesses. He has engaged with
preeminent brands in the US and internationally, including Pepsi-Cola,
Coca-Cola, Diageo, Gillette, Nike, ESPN, ABC Television Networks, Eddie Bauer,
Alberto Culver, Avon, Samsung, Sharp Electronics, Nokia, Microsoft, Sun Micro
Systems, Delta Airlines, and his all-time favorite Benihana.
When not working, Buz leaves all devices behind as he sails Fishers Island Sound on his boat, Analog.